Holiday seasons are generally considered to be the best times for businesses once all has been said and is now out of the way. The reason behind this is that people are looking for gifts that they can offer to their various loved ones and if you offer products that fall into this kind of category then your chances of seeing a massive boost in profits would become quite a bit higher than might have been the case otherwise if you think about it.
The key here is to market your products accordingly. Whenever a period of high volume of sales is coming up, offering something that could further boost sales can generally be considered a rather good idea. If you opt for holiday marketing online, you can incorporate free shipping into your various deals to entice customers into buying a lot more from you. Free shipping has a very potent psychological impact on how your customers would be thinking. They would know that the price that they are seeing on your site would be the final price that they are required to pay, and since they are likely spending more money than they usually do any opportunity to save money would be appreciated.
This would also make them want to buy from you exclusively since a lot of your competitors might not be offering the same kind of free shipping. You can take this as your chance to get an edge over the competition and at the very least position yourself in such a way that future dealings could result in you having a serious upper hand that can fuel your growth and expansion in the industry.