Email marketing is one of the most important steps of owning an e-commerce business. This type of marketing can help you drive lots of sales for your business without spending a lot of money. Keep in mind that email marketing is not easy to start, but once you start getting the results, there is no coming back because things start becoming easier.
Here are some of the best marketing emails which can help your e-commerce business grow in a short period of time. As far as the platform is concerned, you should check out Wix eCommerce review.
Send a Welcome Email
If people have started subscribing to your email newsletters through the pop-up on your website, you should be excited. That is because every customer willingly subscribing to your email newsletter is almost guaranteed to bring you more business. The average amount of money being spent by newsletter subscribers is increasing considerably on yearly business. That is why email marketing is becoming more valuable and popular at the same time.
One of the best ways to greet your new subscribers is sending them a sweet welcome email with a discount coupon. This will incentivize them to make a purchase on your website soon after subscribing to your email newsletter. Even if you do not want to give them a discount, you should at least send a welcome email.
Send Email If The Shopping Cart is Left Behind
A majority of online buyers fill their cart with products, and then leave it behind without making the order. This provides businesses like yours with a huge opportunity to send a abandon cart email to such customers. This can increase your chances of securing the sale which was otherwise lost.
This way, you can recover around 5% of your abundant shopping carts.