Once you have a proper floor plan laid out, you can engage with a local contractor to do the stall fabrication and work on the skeletal part of the booth. Remember that your booth and tent should be attractive and screaming your brand name and identity! This is the first thing which attracts a crowd to your stall in a tradeshow. Try to entice audience from a far using colored lights, decorations and music. If needed, you could also setup a DJ stand to entice more and more crowds.
The focus should be about marketing and advertising your products and services to the masses in order to attract potential customers or future clients. To ensure that your efforts are not wasted and you are only investing in a tradeshow as necessarily required, you should try doing some online research by looking at similar past tradeshows, before investing in an expensive canopy tent, try reading trade show tent review to get a realistic idea about prices and quality of materials.
This is an investment that will end up getting used several times in different circumstances. Therefore, make sure you invest properly and wisely. While you should not be looking only in the cheapest category only, you should not also try to go for the most expensive one available in your area. If you are hoping to get a custom tend design made by a vendor, again try and do some online research before finalizing with one vendor. Some may offer a cheaper price but could be also using cheaper materials, while others might have a steeper price but could be offering quality product.
So it is always better to compare several different outlets making tradeshow tents and then select the best one which fits your specifications and your budget.