When you are the sort of person who is developing a brand based on their personality, particularly by becoming a member of the influencer community in some way, shape or form, it is extremely important that you hold the rights to all of your profit making features. This includes something called name, image and likeness, and if you don’t currently know what these terms refer to you might be losing out on a lot of income at any given point in time.

A big part of the reason why that is the case has to do with the fact that your name image likeness is perhaps the most profitable thing that you can use to market yourself, and you can also generate a lot of profit from it if you play your cards right. The basic thing that this term refers to is the use of your name or a representation of your physical appearance in various marketing campaigns. This marketing can be for your own benefit, or alternatively a brand or agency can pay you to utilize it to extend their notoriety to one extent or another.

You should get a lawyer who can take note of your name, image and likeness and ensure that no one gets to use it without first obtaining your permission as well as giving you the right kind of compensation for it. As you get more and more famous, a lot of brands might attempt to use your likeness to market their wares. You would lose out on a lot of profit if you don’t hold the rights to this form of branding, so hiring a lawyer is definitely important.

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